We Love It's Guide to…
Run a pawn shop, judge customers and item values, haggle over buys and sales, and grow a garage into a larger business.
Released 15 Feb 2022
Haggle Over Prices
Spot Counterfeit Goods
Bid At Auctions
Your favorite pawn shop experience is finally getting a sequel! Haggle like your life depends on it in this funny tycoon game. You never know WHAT is gonna stumble through that door!
Developed by Abyte Entertainment · Published by Abyte Entertainment






You begin as a small-time pawn dealer, buying items from customers and selling them for a profit. The goal is to build up your shop and business through negotiation and careful decisions.
Each customer brings an item and a price to discuss. Assess its value and whether it might be counterfeit, then bargain to buy low or sell high. Auctions offer another way to acquire goods, while scammers and changing customer situations can complicate deals.
Progress by improving your shop, developing your skills, and hiring employees with different roles. The game also includes investments, random events, a story path shaped by choices, and an item catalogue to fill as you play.
Players who enjoy the game often point to the simple, engaging buy-and-sell loop: bargaining with customers, making profitable deals, and watching the shop grow. Some describe it as an absorbing way to pass time and also enjoy the auctions, character designs, or pop-culture references. Many reviews, however, say the trading becomes repetitive, particularly later in the game.
Have you ever thought about building up your empire, without the risk of ending up sleeping under a bridge? Join the Dealer’s Life and start your adventure in your pawn shop, where you will meet thousands of customers ready to make you rich and sell the rarest stuff ever!
But be careful, the path of the dealer is not all sunshine and rainbows, and you might find yourself in situations where only your skills will make you thrive amongst scammers, naive clients, and cunning people ready to test your skills!
Start your journey once again from being a nobody in your home garage to a renowned tycoon who built an empire with his wit and negotiation skills!
The acclaimed core gameplay experience of Dealer’s Life is back, along with the Trade Engine. Pay extra attention to every action and decision you make because they are crucial to read your customer’s mind during the exchange.
Hone your skills to be the best at spotting the best deal, and when you’re about to get scammed… It’s dog-eat-dog in the harsh Dealer’s Life!

Begin your journey in a rundown shack and build up your business day by day by negotiating with customers, hiring employees, and partaking in auctions. Watch in first-person as your humble garage develops into a business empire where customers will die to buy something from you!
But be careful! Scammers will try to take advantage of you with counterfeit items and contracts, hoping you have no clue of the real value of the item you want to sell or buy.
For a dealer, intuition is everything, and being capable of reading people and understanding their needs is the key to your success!
In Dealer’s Life 2, we made overall improvements to the graphics, Trade Engine, and added more special characters that will test your skills, but that’s not the end!
To spice up your business journey, we have implemented Investment opportunities and more employee types. Both of them will be vital to develop your activity faster and have a higher return of investment while you can deal with your main task: negotiating for a better deal.
Get ready to meet anyone, literally and figuratively, because in Dealer’s Life 2, we want to make you feel as if you are in the real world and meeting real, existing people! There will be a lot of references for you to spot. From anime, famous people, movies, and much more. You can never know what’s going to be on your negotiation table and, mainly, who you're going to deal with!

While in Dealer’s Life, you could encounter some side quests whose outcome was connected to the choices you decided to make, now there’s a full-fledged story guiding you from start to finish!
This means that besides the previous random events that enhanced your monotonous businessman life, now you have a clear goal (besides becoming rich, of course!)
You can also look back at your achievements with the new Item Catalogue. Get started working because there are 700+ items for you to find and add to your collection!
| Platforms | Windows |
|---|---|
| Steam Deck | Verified |
| Achievements | 51 |
| Age ratings |
|
| Controller support | PlayStation, Xbox |
| Controller required | No |
| DLC / extras | 1 listed on Steam |
| Website | Official website |