We Love It's Guide to…
Grow a film studio from the 1970s onward by making movies, hiring talent, planning releases and building franchises.
Released 11 Feb 2025
Match Genres and Themes
Build Movie Franchises
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Shape the history of the Hollywood movie industry in this sandbox business simulation game. Create the movies you've always wanted to see, hire the best team, research cutting-edge technologies, and dominate the Box Office. Can you rise from a small studio to a Hollywood giant?
Developed by Aniki Games · Published by Goblinz Publishing, Maple Whispering Limited





You lead a small production company and guide it through the changing film industry, aiming to build a successful studio. The sandbox lets you pursue commercial hits, critical recognition, or a mix of both.
Develop films by choosing genres, themes and target ratings, then shape their scripts, cast and budgets. Hire and train staff, research new production options, and weigh how each project might appeal to critics and audiences.
Choose how and when to distribute each movie, manage sequels and other franchise entries, and earn additional revenue from your studio's back catalog. Use profits to improve your offices and capabilities, while handling production setbacks and adapting to market trends.
Reviewers who enjoy the game often like creating and naming films, experimenting with genres and talent, and watching a small studio grow. Some find the management loop approachable and relaxing, while others enjoy planning franchises and navigating film-industry references. These positives are tempered by frequent complaints that the experience is short and repetitive, with limited depth or unclear links between decisions and movie results.
The Executive is a sandbox business simulation game that lets you rewrite the history of Hollywood from the 1970s to today. As the founder of a scrappy production company, you’ll produce the movies you’ve always dreamed of, manage ambitious franchises, and build a studio that rivals the industry’s greatest. Navigate the challenges of the movie business, outmaneuver your competition, and decide whether to chase critical acclaim or box office domination.
Bring your cinematic visions to life. Choose themes, genres, and target ratings to shape your creations. Dive deep into screenplay development, cast the hottest stars (or discover hidden talent), and allocate your budget wisely to make each film shine. Every decision impacts your movie’s critical acclaim and box office potential, so craft your masterpieces with care.
Turn your biggest hits into long-lasting franchises! Create sequels, prequels, reboots, and even spinoffs to capitalize on audience demand. But beware: too many installments can lead to franchise fatigue. Strike the perfect balance to keep your fans invested without burning them out.
Your movie’s journey doesn’t end at the final cut. Decide how to distribute your creation: self-publish, partner with a distributor. Each route comes with unique risks and rewards. Timing is everything—analyze the market, outmaneuver the competition, and secure the perfect release date for your blockbuster.
Don’t let your past successes collect dust. Manage your studio’s library and maximize ancillary revenue with strategic home entertainment deals. Partner with distributors who are the best fit for your catalog, and invest in add-ons to boost sales. Your back catalog is a goldmine—make it work for you.
Making movies isn’t all glamour and glory. Sometimes, production doesn’t go as planned, and you’ll have to face the unexpected. From budget overruns to on-set accidents, adapt to unforeseen challenges and turn setbacks into opportunities.
Turn your small studio into a Hollywood powerhouse. Use your profits to upgrade your offices, hire and train top-tier talent, and research cutting-edge technologies to stay ahead of the curve. Attract A-list actors, expand your capabilities, and solidify your reputation as a major player in the industry.
In The Executive, the road to success is yours to decide. Will you become a champion of the art world, winning critical acclaim and prestigious awards? Or will you build a blockbuster machine, raking in billions at the box office? The choice is yours in this ultimate Hollywood simulation.
| Platforms | Windows, macOS |
|---|---|
| Achievements | 39 |
| Age ratings |
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| Controller required | No |
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