We Love It's Guide to…
Guide a merchant’s cart between medieval towns, trading goods, hiring guards, and facing road encounters shaped by your cargo.
Released 18 Jun 2024
Trade Between Towns
Cargo Raises Enemy Threat
Build a Mercenary Guard
Travel. Buy. Sell. Protect. Fight. Do Quests.
Developed by AZAMATIKA · Published by AZAMATIKA





You play a traveling merchant setting out from Grampstead in a cart pulled by an animal. Visit towns and villages, learn what they supply or need, and explore a world of characters and quests.
Buy goods where they are available and sell them where demand is higher, planning what to carry and where to travel. Cargo affects both the danger of the roads and the challenges you face, so potential profits come with added risk.
Road encounters use automatic battles with active skills. Hire and arrange mercenaries, use meals and other consumables to support them, and develop talents across areas such as trade, combat, and survival. Quests include deliveries and requests from characters across the map.
Players who praise the game often enjoy planning trade routes, developing mercenary teams, and discovering the world’s jokes, characters, and pixel-art details. Some describe the trading and progression loop as absorbing once its systems click, while others find the cargo-driven difficulty and repeated travel frustrating.
TRADESMAN: Deal to Dealer is a game about a merchant who rides around in his horse-drawn (or bear-drawn) cart. Starting his journey in his home village of Grampstead, the Tradesman heads off to the other towns and villages of the world. Stock up on marine morsels in Fishpool, quench your thirst at Grubgrog Village's renowned tavern, sell basic necessities in Hoboken, and trample the dirt in Normingham, the capital of these lands!
Trade: buy up stock in one place and sell it out wherever your goods are needed most to earn money and gain trading experience.
Automatic battles with active skills: the roads are perilous, and the more goods you have in your cart, the more dangerous they become.
Your wares aren't just a basket with a price tag - each product has a range of traits that complicate transportation.
Many unique types of mercenaries, each of which you can take a shine to, but not enough to think twice about swapping them out for a better mercenary.
Consumables: study the culinary arts to cook meals and feed your mercenaries. Use power-up scrolls and books to lecture your mercenaries.
Buildable talents: talents for combat, trade, social interactions, and survival.
Transport quests: work as a taxi driver and drop off drunks, children, and wounded guards.
Classic quests: head to marked points on the map and fulfill various characters' requests.
Soulslike quests: go god-knows-where and do god-knows-what.
Plot quests: plot quests!
| Platforms | Windows |
|---|---|
| Achievements | 53 |
| Age ratings |
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| Controller required | No |
| Demo | View demo on Steam |
| DLC / extras | 2 listed on Steam |