We Love It's Guide to…
An exiled yakuza rebuilds a mascot agency in a cursed town, driving an upgradeable kei truck and managing risky jobs.
Released 10 Apr 2025
Run a Mascot Agency
Recruit Living Mascots
Upgrade Your Kei Truck
Explore a cursed Japanese town! Recruit mascot friends and come to the rescue when disaster strikes! Solve the mystery of your exile! Help a living finger work through her many anger issues! Turn Promise Mascot Agency into the best agency in Japan in this open-world narrative adventure!
Developed by Kaizen Game Works · Published by Kaizen Game Works
You play as Michi, an exiled yakuza sent to Kaso-Machi to run a struggling mascot agency and earn money for his clan. As he gets to know the town’s residents and mascots, he also pursues the mystery surrounding his exile and the town.
Drive a kei truck around the open town to meet locals, take on side quests, find mascots and collect items. Truck upgrades add new ways to get around, while helping residents and investing in local improvements can change parts of the town.
Recruit mascots and assign them to jobs that bring in income and agency standing. When a mascot runs into trouble, use support-hero cards to help them complete the job. Progress unlocks more work, story events, agency improvements and mascot stories.
Players who enjoy the game often point to its eccentric cast, humorous and heartfelt writing, and the unusual blend of town exploration, truck driving and agency management. Several find it absorbing to roam around, collect useful items and watch the town change. Some reviewers, however, find the driving awkward and the collecting, management or card sections repetitive or shallow.
From the creators of Paradise Killer comes a mind-bending open-world narrative adventure mascot management simulator where mascots are more than just symbols - they’re unpredictable forces of nature! Step into the chaos, unravel the conspiracies, drive a tiny truck and try to keep it all together in Promise Mascot Agency!
You thought mascots were just fluffy, innocent brand ambassadors? Think again. The Mascots are all living, breathing, fully formed personalities, with dreams, fears, and the occasional breakdowns of their own- just like us! Whether it’s Trororo, a charming cat who’s a little too obsessed with "adult video" or sweet, silken To-Fu, who can’t stop sobbing, your job is to befriend, mentor, and (hopefully) get these mascots to finish their jobs without causing a major catastrophe.
Sending your mascots out to work is never as easy as it sounds. One minute they’re promoting delicious food, the next they’re stuck in a doorway or starting a kitchen inferno. Need help? Good thing Kaso-Machi is full of intrepid everyday heroes ready to lend a hand (if you’ve managed to befriend them, of course). Unlock Hero Cards, featuring Kaso-Machi’s lovable local weirdos like Captain Sign, Japan’s only road-sign superhero (don’t ask questions), or Mama-San, a bar owner with a serious latex collection. These heroes will step in to provide help when your mascots inevitably lose control.
Kaso-Machi is a town full of secrets, and Michi isn’t just stuck in an office managing mascots - he’s on the road in his rusty (but upgradeable!) Kei Truck. This nifty little ride may look like a heap of junk, but with a few tweaks, it’ll have nitro boosts, glider wings, and even the ability to launch Pinky☆ - Michi’s maniacal mascot assistant - like a missile. Use your truck to explore the strange, forgotten town, unlock collectibles, and uncover hidden mysteries. Who knew a Kei Truck could be your best friend in a town where literally everything else hates you?!
Exiled after an ambush that left his clan in shambles, Michi finds himself piecing together the mystery of what really happened, while the town seems to actively conspire against him. Nightmare spirits seem a little too interested in your business, and there’s an ever-present sense that something’s very, very wrong in this place…
Think you can resist? Think again. The mascots know where you live. Step into the world of Promise Mascot Agency and claim your place in this brave new world of mascot domination.
| Platforms | Windows |
|---|---|
| Achievements | 50 |
| Age ratings |
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| Controller support | PlayStation, Xbox |
| Controller required | No |
| DLC / extras | 3 listed on Steam |
| Website | Official website |
