We Love It's Guide to…
Build a creator career from a bare room by making videos, upgrading gear, and competing in card-based livestream battles.
Released 05 Feb 2026
Edit and Publish Videos
Battle for Viewers
Upgrade Your Studio
Live the experience of becoming the best content creator of the moment. Start from scratch, create epic VODs, share your best moments on Instalife, build your dream house, and overcome challenges as you forge your path to fame. Welcome to the Youtuber life!
Developed by UPLAY Online · Published by UPLAY Online







Start as an aspiring content creator with little equipment and work toward growing a channel. Make videos, attract followers, and develop a career through the opportunities and challenges that come with rising in popularity.
Record and edit videos before publishing them, and improve your setup with upgraded recording equipment and consoles. Channel growth and new unlocks support your progress, while work can help fund early purchases.
Livestream battles use cards that can be upgraded and arranged into a deck, with the aim of drawing more viewers than an opponent. You can also post photos on Instalife, visit locations and events, meet other creators, pursue sponsorships, hire staff, and customize your home.
Players who enjoy the game often like building a creator career, making videos, and customizing their character or home; some also enjoy the card-based streaming battles and online events. Others say the card focus and reduced open-world or NPC interactions differ from what they wanted, and report slow progression, bugs, or quiet multiplayer activity.


Take your first step toward fame and experience 100% Youtubers Life, where every decision shapes your path. Start from scratch by creating VOD videos, sharing your best moments on Instalife, and overcoming challenges that will test your talent. Face off against rivals, gain followers, and prove you have what it takes to become the content creator you’ve always dreamed to be.

It starts in an empty room and ends with a fully customized legendary house with a swimming pool, a cinema, your car collection and much more... Only you set the limit!

If you want to climb fast in the rankings, don't forget to upgrade your PC and recording equipment, and buy new consoles to increase the results of your VODs. You can also hire employees: editors, financiers, or personal trainers to be more productive!

When you become a popular star, the main brands will want you to be their image ambassador. Meet and negotiate with the most important companies of the moment and get the best possible conditions!

As your fame grows, you will be able to attend more and better events. Check your calendar and sign up for the ones you find most interesting. You'll be able to get unique items and interact with other youtubers from around the world to expand your network. Connect with other talents, make new friends, and who knows maybe something more... ;p
| Platforms | Windows, macOS |
|---|---|
| Achievements | 25 |
| Age ratings |
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| Controller required | No |
| DRM / EULA |
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| Content notices |
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| AI disclosure | Generative Ai is used to generate the covers of hundreds of in-game titles that change over time and are added as time passes. |
| AI disclosure categories |
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| Website | Official website |