We Love It's Guide to…
Play as a recommendation AI, using personal data to shape feeds and ads in an interactive exploration of privacy and influence.
Released 12 Apr 2019
Build User Profiles
Shape Recommendation Feeds
Target Ads With Data
It's a serious game about AI, PRISM, big data, privacy, and free speech.
Developed by 内购人生PABL · Published by 内购人生PABL









This short interactive experience puts you in the role of an AI system that uses people’s online activity to personalize what they see. Its scenarios examine how collected data can form detailed pictures of users.
You analyze signals such as clicks, viewing time, and likes to infer preferences and recommend content. Later, you use personal records to target advertising, including by identifying a user’s vulnerabilities.
Across its scenarios, the game explores how recommendation feeds, search results, and filters can shape choices and limit what people encounter. Its themes include surveillance, privacy, and freedom of expression.
Several supplied reviews value the game as an accessible, educational interactive essay about how AI, recommendation systems, and data collection can influence people. They appreciate its focus on relevant social questions, though some describe the experience as very short or limited in conventional gameplay. Other individual reviews criticize its translation, sound effects, or network behavior.



| Platforms | Windows, macOS |
|---|---|
| Achievements | 6 |
| Age ratings |
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| Controller required | No |
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