A lot of options. You can build up tiles with different buildings, go to the production of wheat, wood, stone or faith. Or create a balanced option. One option will be good for later abdication and getting gold, the other for hero leveling, the third, for example, for a quick restart, and so on.

You can choose the pantheon (from several options - in a sense, how the pantheon is selected in Civilization 5), and then choose religion and god. Each pantheon has its own effect, and each god has 3 perks, and every perk has its own effect also. In addition, for the gods, you can choose religious servants. There is a lot of combinations.

You can build an academy and hire a hero. Hero fights for tiles. You can choose a hero class. And before each fight, you can choose a weapon, shield and helmet. Again, many options.

The game gradually opens new content, new strategies of the game appear from it.

And since idle games involve restarts, you can restart for profit and at the same time try a different combination and strategy.