We Love It's Guide to…
In a 24-hour game-development crunch, build up resources and upgrade your workplace under the watch of Joe, your demanding dog manager.
Released 23 Sep 2026
Run a Botfarm
Upgrade Office Machines
Turn Sleep Into Upgrades
Idle / Incremental about developing a game with your dog Joe. Unlock unique mechanics, evolve with multi-layered prestige, find secrets, beat all alt endings, and deliver your game on time!
Developed by Buma Games · Published by Buma Games, SpaceJazz









You play an indie developer racing to finish a game before its deadline, with Joe—a demanding dog serving as your project manager—overseeing the work. The office’s increasingly unusual equipment and helpers turn the crunch into an incremental resource-management game.
Click to get production started, then gather resources such as code, computing power, and wishlists to unlock and upgrade workstations. Each station brings its own mechanics, and the growing set of systems can feed into one another as you develop the game.
Challenges provide goals and bonuses, while sleeping resets a run in exchange for Sleephours. Spend those on the Dreamtree for lasting upgrades and additional mechanics, then build further across runs; achievements and hidden secrets offer extra discoveries.
In this helpfulness-selected sample, players who enjoy the game often praise its funny writing and Joe’s dialogue, its pixel-art presentation and soundtrack, and the way new stations and layered progression systems keep adding to the incremental loop. Secrets and achievements are another draw. Other reviewers find the repeated resource-building and waiting slow or tedious, especially later on, and some criticize how long it takes to automate tasks.
It’s Fine is an incremental game about surviving the final 24 hours of dev crunch.
Code, upgrade, and prestige your way to a stable version under Joe, your demanding dog and Project Manager.
Progression brings new effects, not just higher numbers. Every station in the game features unique resources and mechanics that evolve as you grow - Generate wishlists using a botfarm for your marketing team, tame a legendary Voodoo Kraken, and harness Peanut - a squirrel who generates clean energy… until he evolves and starts shooting lightning all over the room!
Sleep to earn the most valuable currency an indie dev can have: Sleephours. Utilize the Dreamtree to unlock permanent meta-upgrades, new mechanics, and unique effects that persist across your runs. And when a good night's sleep just isn't enough to deliver the game on time? We'll leave that for you to discover.
Tackle challenges to set the room on fire and unlock special effects, Dig deep and find hidden secrets, and uncover alternate endings.
0% AI Art: Every pixel drawn and placed by hand.
0% AI Music: All music tracks composed by Alon Amit.
100% Soul: Written by a husband and wife duo.


| Platforms | Windows, Linux |
|---|---|
| Achievements | 67 |
| Age ratings |
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| Controller required | No |
| Website | Official website |