We Love It's Guide to…
A first-person psychological horror game about the life of a K-pop idol.
Released 28 Aug 2025
A first-person psychological horror game about the life of a K-pop idol. Explore a luxury apartment, Korean streets, and your agency building as you confront the unsettling truth hidden beneath the surface.
Developed by Jayhyeon Studio · Published by Jayhyeon Studio









Sasaeng | 사생 has about 95 positive and 20 negative player reviews out of a total 115. We'll add a detailed breakdown here when there are more reviews.
Sasaeng (사생): An obsessive fan who invades a celebrity’s private life, often following them excessively and disregarding personal boundaries.
There are two endings. We recommend watching both endings. (Hint below)
Estimated playtime: About 1 ~ 1.5 hour for first-time players.
Chapter save system supported.

The glamorous life of a K-POP idol, and the fanatical obsession and dark shadow lurking behind it. Watched by an unknown presence, who will you trust, and what will you doubt?
After your successful debut, you begin to feel an unknown gaze in your daily life. The attention you once believed was simple fan adoration turns into madness, now approaching as a threat that seems to see right through you.
Life of a K-pop Idol:
Experience a day in the life — fan letters, vocal training, fan sign events. But not everything goes well.
Explore the Entertainment Agency:
Move freely through practice rooms, offices, staff café, and restrooms to uncover clues and secrets.
Psychological Horror:
A creeping sense of being watched builds tension through subtle detail and atmosphere.
A Luxury Apartment with Secrets:
What once felt safe now seems strangely unfamiliar.
Multiple Endings:
There are 2 different endings based on your choices.
WASD - Move
Shift - Run
E - Interact
ESC - Options
Ending #1. Find something in the kitchen to use as a weapon
Ending #2. Survive by holding out time
| Platforms | Windows |
|---|---|
| Age ratings |
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| Controller required | No |
| AI disclosure | This game includes some pre-rendered content created using generative AI tools.Most of the core assets and gameplay elements are non-AI.AI was not used to generate real-time content during gameplay. |
| AI disclosure categories |
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Games similar to Sasaeng | 사생