We Love It's Guide to…
Catch fish by drawing circles around them, sell them in Pip's little beach shop, and reinvest everything.
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Pip runs a fish shop on the beach. Keeping it stocked is your job.
Click and drag to draw a circle. Anything inside gets reeled up. The fish will try to dodge, and some are much better at it than others.
Rounds are short, so make every circle count. The whole haul goes straight into your stock.
Your catch swims in the shop aquarium until someone buys it. The starfish cashiers keep working while you're out fishing.
Bigger circle, longer rounds, more counters, faster cashiers. Everything goes back into the shop.
Every location has different fish, and they get harder to catch the further you go.
Stack enough upgrades and the rounds turn into chaos. Ghost circles, chain lightning, whole schools caught in one throw. A good round late game pays more than your entire first hour.
Rare octopuses pay for boat trips across a fog-covered map. Each island you reach unlocks new abilities.
Something big is waiting at the bottom of the sea. Beat it and the game ends for real, credits and all. You can keep fishing after.
50 fish species to catch
12 hand-painted locations
A shop that keeps selling while you fish
Deckhands and their little boats to fish alongside you
A final boss and a proper ending.
| Platforms | Windows |
|---|---|
| Age ratings |
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| Controller required | No |
| Demo | View demo on Steam |
| DLC / extras | 1 listed on Steam |
| AI disclosure | Pip Sellfish is made by one person. I used generative AI tools during development to help create some of the game's assets, such as artwork and music, every asset was hand-picked and integrated by me. No AI is used at runtime: nothing is generated while you play. |
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